Global identity
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Global identity
Global identity
DEMI HORSMAN
MUMA MILAN Installation
Muma "Museum aan de Maas" is a group project and a collabo-ration between ArtEZ Zwolle and Nicole Unicole in which we were commissioned to design a new house style for "Het Dordts Patriciërshuis". We presented this corporate identity on the basis of a designed installation that refers to the "Maas Kamer".
The installation and the
corporate identity were presented in Milan, Salone del Mobile 2019-Dutch Pavilion, Palazzo Francesco Turati.


Installation
The installation is made of paper and has a wooden construction. Information about the house styles are printed on the so-called leporellos that are stretched around the construction with elastic. The installation was designed by a group of ArtEZ students in which I was partly responsible for the construction.

Info
Collaborations:
ArtEZ Zwolle:
Anne van Oldenbeek, Joep van Boxtel, Jorno van der Kooij, Melissa van der Wall, Ninke van Wiggen, Lucas de Haar, Vladimir Pakhomov, Linde Wolthuis, Sophie Ceelen, Maartje van Dokkum, Martijn Knoester and Myrthen Boermann
Teachers ArtEZ:
Peer Dobbelsteen, Caro de Gijzel, Marijke Meester and Gijsbert Dijker
Commissioned by:
Nicole Unicole and ArtEZ Zwolle
Location:
Salone del Mobile 2019 - Dutch Pavilion, Palazzo Francesco Turati in Milaan.
References:
https://www.masterly.nu/inhoud.php?p=1
https://www.uniquole.nl/en/masterly-dutch-design-to-admire-in-italian-heritage/